photo by lilia cretcher

MONICA HERMAN is VP Executive Creative Director of Experiential at Giant Spoon.

Previously, Monica led experiential creative globally across the VICE Media Group brand portfolio, which includes VICE and Refinery29. As design director of experiential at Refinery29, she managed the team responsible for the visually stunning, award-winning viral sensation, 29Rooms.

With both an architecture and agency background, Monica offers expertise in multiple fields of design and creative direction, including environmental design, graphic design, UX and art direction and ranging in scope from conceptual visual storytelling to advanced fabrication and construction techniques for built environments.

Monica holds a BA in Honors Art History from the University of Michigan and an MFA in Architectural Lighting Design from Parsons The New School for Design, where she has served as part-time faculty. As a project manager for one of the world's top lighting design firms, she collaborated on architectural works for Zaha Hadid Architects, Foster + Partners, Arquitectonica and Adrian Smith + Gordon Gill Architects.

Clients include Adidas, Netflix, Estée Lauder Companies, Reddit, Google, Tiffany & Co., Samsung, Reebok, HBO, Amazon, AT&T, Revlon, Covergirl, Mastercard, Mercedes Benz, Pernod Ricard, Hulu, Uber, Facebook, Stella Artois, Delta Air Lines, Heineken, Pantene, Disney, Kate Spade, Walmart and Audi.

SELECT AWARDS:

Creative 100, Adweek

Rising Stars Of Madison Avenue, Business Insider

Most Innovative Companies In The World, Fast Company, Giant Spoon

Creative Agency of The Year, Mediapost, Giant Spoon

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Cannes Lions Shortlist, Giant Spoon

Campaign Of The Year & Grand Ex, The Ex Awards, Giant Spoon

Best Experiential Campaign, Digiday, Giant Spoon

Grand Clio Winner, Innovation, Giant Spoon

Gold Clio Winner, OOH, Giant Spoon

Silver Clio Winner, Experiential, Giant Spoon

Silver Clio Winner, Integrated Campaign, Giant Spoon

Bronze Clio Winner, Activation, Giant Spoon

Experiential Campaign Of The Year, Silver, AdAge, Giant Spoon

Best Virtual Event, Digiday, VICE Media Group

Best Virtual Event For Professional Development, Adweek, VICE Media Group

Best Virtual Event In Support of Diversity & Inclusion, Adweek, VICE Media Grop